Dotcom Secrets Review: Everything You Should Know Before Buying

If you’re my competition, I DON’T want you to read Dotcom Secrets Book.

It sounds selfish, but it’s exactly my thought after reading the book.

Hey there, welcome to my Dotcom Secrets review.

Investing in Dotcom Secrets has been the best and most fruitful decision ever! 

On the one hand, it gives you a step-by-step guide to growing your company online. The book reveals what really happens behind the scene of most online businesses.

If you’re currently struggling with traffic or conversion problems, you waste a lot of money on ads but not seeing money return. Then this book is for you.

The book is FREE if you get it from the official website. You only pay a few bucks for shipping and handling. 

Oh, after reading the book you’ll understand why he did it and why so many people do the same thing these days.

I’ve read this book and used the strategies for my own from 2015 until now (including the newest edition). In this amazing Dotcom Secrets review, I’m going to share with you:

• What you will learn inside Dotcom Secrets book
• Who should read it
• The author behind the selling system
• The Pros and cons
• Anything about the bonuses you will get
• Alternatives to Dotcom Secrets

SO, take a cup of coffee, turn off all other Dotcom Secrets review tabs (RIGHT NOW), and be ready to take deep dive insight.

WARNING: You’ve probably seen plenty of reviews online, but most of them are outdated. The author spent MONTHS rewriting and updating his original DotCom Secrets book. With that many new words, it’s practically a new book! Ensure you read updating review, or you will get the wrong information!

What Is Dotcom Secrets Book?

Dotcom Secrets is the first book in the Secrets Trilogy series. Debuted in 2015, its cutting-edge content immediately generated a buzz in the marketing industry and was translated into many languages.

The book has over 1700 reviews on Amazon and got 4.7 out of 5 stars.

At 396 pages, Dotcom Secrets is known as a marketing bible for start-ups and small business owners.

You’ve worked hard and created a great business. You spent serious money on ads and tried everything possible, but that seemed didn’t work.

Social media giants like Facebook and Google are making it increasingly difficult to keep up with the ever-changing algorithm landscape. Not only do these changes affect your reach, but they also come at a higher cost as ad expenditure rises each day. 

This is the reason why Dotcom Secrets book comes to teaches you the principles that allow you to create a sales system that not only attracts but converts your clients daily.

This is not likely online marketing books you’ve read before:

• You’ll learn how to market your business like a pro
• Transform the way you think about marketing and business
• Get a step-by-step guide for implementation.
• Gain insight into how to create value for customers.
• Leverage classic marketing psychology to persuade your prospects and effectively grow your income.

As a result, you’ll understand how to structure your company’s products and services to allow you to make x2, x3, or more money as the same traffic you’re getting now.

You DON’T need any special education background or skills to learn and use the strategies in the book.

Everything you need is a commitment!

Who Is Russell Brunson?

Dotcom Secrets was written by Russell Brunson, who has had an impressive journey as an online marketer:

• He began at the young age of 12 when he started collecting junk mail.
• In 2003, he had his first major success by releasing ZipBrander – A viral marketing tool.
• In 2005, he released another product – DVDs teaching people how to make potato guns!
• Russell Brunson sold 150,000 copies of his book -Traffic Secrets and earned New York Times Best Selling Author.
• In 2018, during the 10X Growth Conference, he made $3 Million dollars in sales in 90 minutes.

Now, Russell Brunson is a co-founder of Clickfunnels – a software company that grew into a $100M business in just 5 years.

That’s about all I know about him – other than he is smarter than me.

I personally love Russell Brunson’s teaching style because it is simple and enjoyable. He has a way of making complex concepts feel intuitive and practical – almost like breathing.

It removes the barriers that often come with learning new things and shows me how something can be used immediately.

Dotcom Secrets Review: What Does DotCom Secrets Talk About?

Dotcom Secrets book provides an essential roadmap to master funnel structure and framework. It takes from the best of what he’s discovered from over 1,000 unique split tests.

Inside the book, Russell breaks everything down into 28 incredible Secrets.

It allows you:

• Create an automated sales machine that works for you around the clock.
• Stop struggling with marketing techniques that don’t work.
• And gain an unfair advantage over your competition.

Now, Let me walk you through each section of the Dotcom Secrets book.

Section One: Sales Funnel Secrets

Imagine you sell your product at $10 and 10% of those who click your link will buy. To make a profit, each ad click must cost less than $1.

But if the cost per click increases, you’ll lose money.

It happened to Russell Brunson – the “Google Slap” – when Google changed things overnight, and ad costs skyrocketed.

Does this sound similar to you?

In this section, he’ll share the secret that helps you not only able to SPEND a lot of money to acquire a customer but also make a HIGHER PROFIT.

1. The Secrets Formula

DO NOT SKIP THIS CHAPTER

The process starts with the secret formula with 4 questions you must ask yourself before doing anything.

• Who is my dream customer?
• Where are my dream customers congregating?
• What is the bait I use to attract dream customers?
• What is the unique result or value I can create for them?

Knowing your target market is the first step to succeeding with your business – and it’s far from a simple task!

But it lays the foundation for crushing it with your business.

You’ll learn the details inside the book, but if you hire Russell Brunson for $100,000 per day, these are exactly the question you’ll be asked.

2. Hook Story Offer

This was the most helpful for me in the beginning. I didn’t realize how bad my sales funnels, ads, email, and sales pages were.

When I first started, after doing some research online and finding some free guides and tutorials on how to build a successful sales funnel.

I followed their 6 or 7 figures template and hoped it would be more effective…

SADLY none of them were converting.

This simple framework easily improves conversion rates by a few percentage points or more. And that’s HUGE.

Here you’ll learn:

• How to grab your dream customer’s attention
• How to tell stories that increase the value of your offer
• How to create an irresistible offer

3. The Value Ladder

Russell describes the Value Ladder as your business plan.

“If someone doesn’t have an actual value ladder, they don’t really have a business; they are just selling product” – Russell Brunson.

This module walks you step-by-step to create a value ladder the right way. So you can help your customers achieve their goals and dreams while increasing your revenue skyrocket.

4. The Attractive Character

The Attractive Character is the thing that binds people to your value ladder. You will want to use it in the content posted on all social platforms, ads, emails, sales videos, and webinars.

Using the Attractive Character correctly allows you to build relationships with your dream customers, convince them to buy from you, and stay with you.

He split it into three categories:

• Elements
• Identity
• Storylines

Russell Brunson will show you how to DEVELOP your own Attractive Character and use it to break people’s false belief patterns.

So you can serve them at a higher level.

5. Funnel Hacking

“If you want to achieve success, all you need to do is find a way to model those who have already succeeded” – Tony Robbins.

Basically, Funnel Hacking is analyzing your competitors

This chapter walks you through finding a successful funnel in your niche and reverses engineer what they’re doing.

So you can model the page structure, layout, and pricing strategies because they have proven that buyers in the market responded to that style.

If they’re successful, they are simply doing something correctly!

6. Seven Phases of A Funnel

After creating tons of funnels, Russell found that there are seven core phases every visitors walk through. Most businesses only focus on the first two or three phases, which is why they see such low conversion rates.

In this chapter, he’ll introduce with you each step of the process and how to optimize them correctly.

The more you understand how your customers feel at each step in the process, the more likely they’ll keep progressing with you through your funnels.

7. Follow-up Funnel

Once your potential customers have taken the first step to engage with you, it’s time to turn up the heat! Make sure they stay engaged and connected by using Russell’s favorite follow-up techniques.

• Soap Opera Sequences
• Daily Seinfeld Emails

With Soap Opera Sequences, you can build an engaging relationship with your Attractive Character and take prospects on a journey from the initial funnel up to higher levels in your value ladder.

Russell has done the hard work for you and compiled five kick-ass email templates to help get your foot in the door.

It wasn’t easy for me the first time I read Dotcom Secrets book.

You’ve exactly the email template that sends out to subscribers daily for five days that pulls your readers through the narrative to sell your products and services.

It isn’t a word-for-word template, but FRAMEWORK.

Make sure you read the Attractive Character chapter carefully first, so you can brainstorm unlimited compelling stories at this point.

Your follow-up email series are never duplicated with anyone even though we use the same template. PERSONALIZATION is key for enhancing engagement!

Stuck on how to craft your emails?

Thanks to Russell’s abundant email examples, you can unstick yourself and confidently move forward!

It’s happened with the Daily Seinfeld Emails too.

Use the Daily Seinfeld Emails to send out to people who’re not currently in your follow-up funnels. This will help recapture the attention of prospects and get them back into your value ladder.

Section Two: The Funnels In The Value Ladder

Every step of the value ladder has its own unique goal. To achieve them, you’ll need to get creative with different types of sales funnels.

In this section, you’ll uncover each step’s goal, explore which funnel type is good for that, and what offer you do you have or should create for that funnel.

There are 10 types of sales funnel split into four categories including:

1. Front-End Lead Funnels

• Lead “Squeeze” Funnels
• Survey Funnels
• Summit Funnels

2. Unboxing Funnels

• Book Funnels
• Cart Funnels
• Challenge Funnels

3. Presentation Funnels

• Video Sales Letter (VSL) Funnels
• Webinar Funnels
• Product Launch Funnels

4. Back-End Phone Funnels

• Application Funnels

Section Three: Funnel Scripts

Once you understand these proven techniques, it’ll be time to start crafting compelling scripts (sales copy) that will drive conversions!

Unlike another copywriting book, the scripts Russell shares right here are all frameworks – not a word-by-word script.

They’re not the copy formula you could find online such as AIDA (Awareness – Interest – Desire – Action) or P.A.S (Problem – Agitate – Solution).

The more funnels Russell analyzed, the more copy he learned from.

He combined and tested it then created these “funnel Scripts” that you could use over and over again.

Front-End Lead Funnel Scripts

• “Curiosity-Based Headline” Scripts
• “Who, What, Why, How” Script

Unboxing Funnel Scripts

• “Star, Story, Solution” Script
• OTO Script

Presentation Funnel Scripts

• “Perfect Webinar” Script
• “Product Launch” Script

Back-End Phone Funnel Scripts

• “Four-Question Close” Script
• “Setter” and “Closer” Script

Section Four: Building Your Funnel

In this last section, you’ll have all the tools in your arsenal to turn all strategies in the Dotcom Secrets book into your online business.

FROM IDEAS INTO REALITY!

First, Russell teaches you how to create your own funnel with Clickfunnels – the popular funnel builder.

You’ll have an overview of the process you go through from choosing a funnel to launching it to the world:

1. Choose your funnel
2. Sketch your funnel
3. Build your funnel in Clickfunnels
4. Customize your funnel with the page editor
5. Plug In your Hooks, Stories, and Offers
6. Build your Follow-up Funnels
7. Launch your funnel

If you don’t have a Clickfunnels account, you can get a 14-day trial here for free.

Pro tip: You can get up to 30 Days trial of Clickfunnels for free by sign-up to the Your First Funnel Challenge.

Second, Russell will show you how to “stack” funnels.

Yeah, I don’t think you want to create all of the funnels that Russell mentions in the book.

Instead, you just choose one funnel at each step of your value ladder.

In short, Funnel Stacking technical will move your customer from one funnel to another funnel higher on the value ladder.

It allows you to OUTSPEND your competitors.

Finally, Russell Brunson will show you how to test and fix your funnel. From losing money to breaking even and then making it profitable.

• You’ll learn which metrics are most important to track
• What should you change?
• And why asking someone else’s advice could be will destroy your sales funnel.

Is The Strategy You Learn In Dotcom Secrets Work?

Yes, it works 100%

These are the SAME funnel-building principles and strategies he used to take ClickFunnels from zero to a nearly $1 Billion valuation in just 5 years.

Buy it from the official page and see the entire sales process. It’s exactly the type of funnel that he teaches you in the book. Russell Brunson is simply spreading what he did. There’s no catch…no gimmicks.

Many people think Russell is just like other “Fake Marketing Gurus” who make money by teaching people how to make money.

It isn’t true!

Recently, Clickfunnels has acquired many companies such as:

• Doodly
• Voomly
• Geru
• Magnetic Marketing
• Laddy Boss
• Talkia

He crafted sales funnels from the ground up for those companies  – a non Russell-based front end.

He actually runs real businesses online.

Not only Russell but many companies listed in INC 5000 also use them for selling online.

Who Should Read Dotcom Secrets Book?

I personally recommend the Dotcom Secrets book to anyone who wants to sell products online.

• Existing Business owners: This book will change how you think about marketing and structuring your business. You could tighten up your customer nurturing and marketing process.
• Start-up: Even with a low budget, you will have a perfect road map and strategies to get started. The book gives you the complete information needed to launch a full online marketing system. Significant disadvantages if you don’t read this book and the other books in the series.
• Coaches, Influencers, Online Marketers: You could improve your marketing skills and find more valuable tactics in this book to double or triple your sales online. It also provides actionable steps and real-life examples of marketing funnels – a great resource for an ambitious online marketer.

While Dotcom Secrets is helpful, however, I think it does not bring as much value if you’re:

• Don’t have product or service to sell:  Lots of ideas and insights are shared, BUT if you’re not actually selling anything, you may feel the concept in this book is pretty simple and does not bring much value at all.
• Millionaire to muti-millionaire: Just kidding, but the book is the main focus on small business, so it seems that lack of scalability
• Brick & Mortar business: I saw many Brick and Mortar businesses THRIVING In today’s economy by using sales funnels. But I don’t think you may find a lot of value here. Instead, you can sign-up for his summit (FREE) – it’s better.

Dotcom Secrets Pricing

Dotcom Secrets is FREE if you get it from the official website. You pay $9.95 for shipping and handling in the US (19.95 for International).

Furthermore, you also get exclusive bonuses for free.

It’s a free plus shipping offer. Reading the book, you’ll know why he did it and understand the entire Dotcom Secrets book funnel process.

Yeah, you could buy Dotcom Secrets on Amazon too.

It’s up to you!

Dotcom Secrets FREE Bonuses

Are you ready to get your hands on DotCom Secrets? As I mentioned, it’s remarkably simple and free.

But you also get access to free bonuses. Let’s go over it!

Claim Dotcom Secrets book and get these free bonuses:

• The 3 Core Funnels: Russell Brunson talked a lot about funnels, and many funnel strategies and variations are out there. But when he started looking back, there were three basic sales funnels from which 95% of Russell’s revenue came.
• 108 Proven Split Test Winners: Each simple tweak on your page can affect the conversion. Russell tested different elements on the website and saw which worked and which didn’t. With his test results readily available, you’ll have the intel needed for a successful funnel creation process-saving yourself from costly trial & error!
• Network Marketing Secrets ebook: This book is useful if you’re a network marketer. He’ll reveal the top three funnels that network marketers could use to grow their dream teams.
• Funnel Audibles video training: No matter how awesome your funnel it is. 90% of it isn’t working the first time – it’s ok, don’t worry. In this video, Russell will help you with what you should be looking on and change to help your funnel from losing your money to profitable.
• 30-Day DotCom Secrets Challenge: This is your workbook to help you kickstart your funnel-building journey. Following the process, you’ll understand how to implement what you’ve learned inside Dotcom Secrets book into your business in no time.

What About Dotcom Secrets Upsell Options?

Russell Brunson is a master of sales funnels – so it’s no surprise his own company follows the same structure!

Let’s explore what amazing mouth-watering offers await inside the Dotcom Secrets funnel.

• Order Bump #1: You get Dotcom Secrets Audiobook at $37
• Order Bump #2: You get video recorded Dotcom Secrets Live Event at $97
• Upsell #1: The Funnel University – $147
• Upsell #2: Funnel Accelerator Action Pack includes the video funnel training and the Secrets Trilogy Box Set (Top Three Russell’s Underground Playbook) at $297
• Upsell #3: Ultimate Video Marketing Toolkit – $197

What I Like?

1. The content is phenomenal

Russell doesn’t hold anything back.

Not only does the Dotcom Secrets book contains tons of valuable information, but it also gives you actionable tips you can implement instantly.

Create a lead magnet, build an email list, upsell, downsell, run a webinar, etc. None of them are theories here.

This is the foundation for anyone who wants to create a successful business online.

There’s definitely a lot of hate online (SURPRISE!!!)

People claim that the book disappointed them because “it was all just a sales pitch for Clickfunnels” and discard a wealth of knowledge and strategies.

Yeah, Russell Brunson mentions Clickfunnels a few times until the end. While Clickfunnels software is helpful, you don’t need it to get value from this book.

You DON’T need it to use what he teaches.

Many alternatives like Systeme.io, Katra, or Keap can replace Clickfunnels. It’s your choice!

2. Easy to understand

Dotcom Secrets is not an easy book!

But Russell Brunson makes complex topics easy to understand, clear, and enjoyable.

You’ll notice tons of simple doodles throughout this book to illustrate each concept.

PLUS, he also screenshots his sales funnels page by page and explains why it works and why he did it.

So, reading through the entire book from beginning to end, you’ll uncover the rest of the iceberg and understand what really happened behind the scenes of this successful company.

3. The book is FREE

As I brief above, the Dotcom Secrets book is FREE if you get it from the official site right here. You only pay a small cost for shipping.

Not only cheaper than Amazon, but you also get amazing bonuses.

Proven tested formulas, frameworks, and scripts worth similar a $2000 coaching program.

You get it for the price of a cheap lunch.

So what do you expect?

What I Didn’t Like?

If you got all books inside the Secrets Trilogy series, you might disappoint because some elements are duplicated. Russell wrote them as a stand-alone book, and while it does not decrease the value of those however, it turns me down at some points.

FAQ

Final Verdict

The Dotcom Secrets book is the best sales funnel book out there.

No other book rivals the depth of knowledge and access to their resources. I believe anyone can build a successful funnel and change an entire business magically if they follow what Russell teaches and work hard.

Primarily the book is FREE, and you just pay a small cost for shipping. – $9.95 in the US

Besides Russell trying to sell you funnels, the book provides tons of value. However, you DON’T need to use Clickfunnels or buy other stuff from him to do what he teaches.

Overall, this is a MARKETING BIBLE as I’ve found.

You should buy Dotcom Secrets and experience it for yourself.

Don’t like it? Easy – contact the support, ask for your money back (you don’t need to ship the book back)

Is it fair enough?

Read More:

• Expert Secrets Book Review: Is It Worth Or Overhyped?
• Traffic Secrets Book Review: EVERGREEN Strategies Or a Joke?