12 Best Sales Funnel Books You Must Read In 2024 (Top Picks)

I’ve read over 50+ marketing books and spent a week researching and reading the most popular books on the market that focus on funnel building.

Very few books teach you to create and implement a sales funnel correctly!

Take it from us – don’t jump into the sales funnel book without reading up first. You’ll waste your time and get something copied and rewritten from others without adding any value.

WORST… You’ll get general marketing books full of boring theories.

There’s a lot of noise out there. In this article, I list the best sales funnel books that are easy to read and provide actionable steps.

Now, Let’s get started!

1. Dotcom Secrets

Dotcom Secrets book is a bible for entrepreneurs and small business owners who help grow your company online with sales funnels. GUARANTEE!

Unlike other “how-to” internet marketing books, Dotcom Secrets provides unique technical and helpful tips to create more profits than you ever think.

The book doesn’t teach you:

• Any tips for headline tweak
• Optimize your ad
• Increase conversion or traffic

Most businesses have the “funnel problem.” So, Russell Brunson will give you an evergreen strategy to help your business achieve sustainable growth.

FAST FACT: Rusell Brunson used what he teaches in this book to grow his company from ZERO to $100 Million in sales in just three years (and nearly $1 Billion at the time I write this post). (Ranked No 76 in 2018 – Inc)

That means the strategies and tactics you learn in the book have been proven and tested. Inside Dotcom Secrets, you will gain valuable insights into:

• The Secrets Formula: The simple formula but essential for any business. If you do it wrong (or ignore it), your sales funnel doesn’t convert – NO MATTER how awesome it is.
• Hook, Story, Offer: The 3 key elements to bring your dream customers to your world. It stays in every stage of your funnels (Ads, landing page, email, webinars, or phone calls)
• Funnel Hacking: How to find a successful sales Funnel and figure out what’s working now. This gives you a baseline that you must beat to outperform your competitor.
• Sales Funnel frameworks: Russell provides different sales funnels you can use in various scenes. No matter your business or what you are selling, you can find one that fits your needs.
• Building your funnels: How to build, optimize, and launch your sales funnel even without design experience or code skills. Plus, exactly what you should do if your funnel isn’t working.
• AND SO MUCH MORE

The best part?

You can get the Dotcom Secrets book and all exclusive bonuses for FREE from his official site. (you just pay $9.95 for shipping – way cheaper than buying it from Amazon)

2. Expert Secrets

Expert Secrets is the second book in Russell’s Secrets Trilogy bundle (Dotcom Secrets, Expert Secrets, and Traffic Secrets).

Dotcom Secrets is the perfect starter’s guide for anyone looking to grow a company online with a sales funnel. But there is a big difference between making a funnel and making a funnel that converts people into lifelong customers.

That’s why you need the Expert Secrets book to help people who visit your sales funnels become raving fans.

But – I’M NOT AN EXPERT!

Yeah, most people who read this book weren’t experts. Don’t let a daunting title keep you from picking up this book. It’s utterly perfect for beginners.

To sum up, the Expert Secrets book will teach you

• The fundamentals of persuasion
• Storytelling
• Building a tribe
• Becoming a leader in your niche
• and communicating with people in your sales funnels.

Above all, Russell’s Perfect Webinar framework is a secret weapon to help you sell your high-ticket products or services –  ONE TO MANY much easier.

Lastly, the Expert Secrets book is excellent for online marketers, but those in “Brick & Mortar” businesses may not reap as many benefits. 

3. Traffic Secrets

Now, you have a sales funnel and understand how to communicate with people who enter your list.

It’s fantastic!

But the biggest problem most companies have is how to get more people to visit your website or funnels. That lead us to the last book in the Secrets Trilogy – Traffic Secrets.

To be honest, the Traffic Secrets book is NOT FOR EVERYONE.

What I loved about the Traffic Secrets book is it gives you a long-term model that will ensure a consistent flow of people into your sales funnels.

Russell approaches traffic from a different direction than anyone. Instead of focusing on trending tactics, he is going to teach you:

• Identifying  your dream customers
• Where they’re congregating online
• How to “work” your way in
• How to “buy” your way in
• Creating your publishing platform
• Building your distribution lists

It’s a foundation of marketing – nothing new here, but mastering these skills is essential to unlocking the doors to consistent traffic on any network.

No matter which platform you’re publishing: Google, Youtube, Instagram, TikTok, etc

You will be safe while the algorithm constantly changes.

It’s advantages but also disadvantages of this book. Russell didn’t put any platform-specific screenshots inside the Traffic Secrets book.

So, if you’re looking for a book that teaches you how to set up or optimize your Ad campaign, Traffic Secrets isn’t for you.

4. Copywriting Secrets

Sales copy is vital in the sales funnel. A good sales copy helps you get more clicks and convert visitors to leads and customers.

Imagine you read all about books and learn the best sales funnel courses in the world, and you are excited to build your first one. Then find yourself stuck when creating headlines, bullet points, emails, ad copy, or content on each funnel page.

Copywriting Secrets book is here for you.

Honestly, learning and mastering copywriting requires more time and practice. Copywriting Secrets is not the best copywriting book on the market – It’s true!

BUT, if you’re a new writer or you just want to learn some tips that are easy to implement, then the book is a must-read.

Copywriting Secrets is the perfect guide to crafting a powerful, persuasive sales pitch.

You’ll gain the essential knowledge needed to create persuasive sales copy. Mastering its simple formula makes for an easier experience and understanding of why people buy.

5. Sell Like Crazy

Besides Dotcom Secrets, Sell Like Crazy is my favorite book about the marketing funnel.

When I wrote this guide, it was the #1 Amazon Best Seller in Industrial Marketing. Whether you’re a beginner or a new business, you will love this book.

The book teaches you how to build a complete sales funnel from scratch – Exactly the system Sabri Suby used to build Australia’s #1 fastest-growing digital marketing agency.

Sell Like Crazy is the perfect complement to Dotcom Secrets to help you get more leads and skyrocket profits!

Inside the book, you’ll learn:

• How to identify your target audience by using free tools on the internet.
• 7 Steps to Creating a Power Guarantee – supercharger your marketing effort.
• Exactly what you need to put into your squeeze page, sales page, upsell page, etc., to maximize conversion – So you can sell like crazy.
• Best Ad tips and real-life examples help you increase click rate and conversion.
• Copy tips for writing your opt-in pages, sales pages, and email marketing campaigns.
• At the end of each chapter, he gives you action points – so you can know what you need to do.
• And so much more

6. Magnetic Marketing

For those who don’t know, Dan Kenedy is a marketing “Guru,” business coach, consultant, and author of the popular No B.S. book series.

FACT – most direct response marketing books nowadays are based on his foundation.

Would you believe it? 10+ years ago, the Magnetic Marketing Toolkit was expensive (at least $400 – $500). But now you can grab the same great advice and strategies in this book with a few bucks.

You do NOT need any special background, education, or skills to use this – other than a commitment. The proven SYSTEM that work for various niches:

• Health
• Retail
• Fitness
• Finance
• Coaching
• Trades
• You name it

As the same name, the book teaches you the Magnetic system. It was like a lead generation funnel – what we call on these days.

• Lead Magnet creation
• Create a landing page to collect email address
• Build a conversion system to convince people to buy
• Retention

It isn’t new, right?

But, Dan Kennedy’s book dives deep into businesses’ common marketing missteps – so familiar you may have already seen them online, yet still unique enough to spark a fresh perspective.

Stop your failed attempts at marketing and find out what it takes for success in this must-read guide!

This is an unfair advantage over your competition.

7. The 1-Page Marketing Plan

The 1-Page Marketing Plan by Allan Dib is a revolutionary book that helps business owners create effective marketing plans quickly.

Don’t be fooled by the title – dive in, and you’ll find essential sales funnel strategies cleverly disguised as principles!

• How to select your target market
• Reaching prospects with advertising media
• Captures Leads
• Nurturing Leads
• Sales Conversion
• Or increase the customer’s lifetime value

Unlike Dotcom Secrets and Sell Like Crazy, The 1-Page Marketing Plan may not include many templates, copy tips, funnel frameworks, and real-life examples.

BUT

The true benefit of this book is Allan Dib helps you avoid the major mistakes made by most small business owners and gives you a personalized marketing plan.

It’s not 100 boring pages long.

With The 1-Page Marketing Plan, you can implement direct response marketing in your business without spending years studying to become an expert.

8. Invisible Selling Machine

Most people think of the sales funnel as a series of pages, including a lead capture page, sales page, upsell page, down sell page, etc.

That’s probably just the tip of the iceberg!

The PROBLEM is that most people never even reach the top of the funnel because they don’t focus on the system behind – Email marketing.

Instead of discussing funnel FUNDAMENTALS or FRAMEWORKS, the Invisible Selling Machine will show you how to set up an automated email marketing system to do all the selling for you.

You’ll be able to generate more leads, convert more of those leads into customers, and increase your average order value.

All without having to SPEND a lot of time or money on marketing.

At only 185 pages, The Invisible Selling Machine packs a punch with many detailed explanations of different types of email campaigns that can be used to generate maximum results.

You don’t have to spend months learning how to construct the perfect message.

Just COPY-PASTE the email scripts he provides and get it out the door.

9. Ask – Ryan Levesque

The Ask Method is a way to ask questions to understand what your customer wants. The answers will help you decide what products and messages to use when talking to them.

In other words, you’ll learn how to create a powerful Survey Funnel in this book.

When people try to determine what customers want, they can make mistakes. Sometimes they ask questions that customers don’t know how to answer.

So, your questions are crucial!

Inside this book, Ryan will teach you the simple formula that helps you ask the right questions in the right way and at the right time.

The second mistake is that the customers have different jobs, finance, goal, desire, etc., But most businesses send the same email sequence to them and hope they’ll buy.

You’ll NEVER do it again after reading the “Ask.” book. Ryan helps you learn how to separate your list, create segments and write different email copies for each group.

So, you get higher conversion rates – more clicks, open rates, and sell more products!

10. Network Marketing Secrets

Network Marketing Secrets may not be a great marketing book out there.

BUT… If you need a sales funnel book devoted exclusively to network marketing, it’s well worth your time. It’s perfect for beginner to kickstart their network marketing business.

Inside you’ll discover the 3 simple but highly effective funnels that most successful network marketing companies have used for years.

The best part is with these strategies, you can grow a MASSIVE network marketing team without relying on family and friends or people who aren’t interested in your opportunity.

If you use this book for yourself, it will help you make an automated system where you can:

• Get leads to come
• Sell products to them
• Easily duplicate the entire process for scale.

You can give the book to your team if you’re a leader.

It’s the guidance they need to stay ahead in the ever-evolving world of network marketing, resulting in a greater return on investment for you.

With just 70-80 pages of concise and easy-to-understand content, you can quickly learn, implement and grow your network marketing business in no time.

11. Funnel Hacker’s Cookbook

Imagine you understand all strategies and tactics behind a successful funnel. It’s time to turn your ideas into reality, make your funnel live, and send your message to the world.

As a solo entrepreneur, freelancer, or small business owner doing everything alone, building a sales funnel may be a nightmare because you lack code experience or design skills.

With the help of funnel builder tools, your work becomes more straightforward, but it still seems a challenge.

This is the reason why you need Funnel Hacker’s Cookbook.

The book does not go deep into strategies, tactics, how you create an offer, etc. Funnel Hacker’s Cookbook provides all the ingredients necessary to build a funnel:

• How many pages do you need in the funnel
• How the page layout
• Which elements should you put on the page
• Core types of funnels that you need

If you have little experience working with page builders, the Funnel Hacker’s cookbook is a must-have on your desk.

It’ll save you loads of precious time, energy, and hassle.

12. Lead Funnels (Swipe File)

Have you ever wanted to kick-start your lead generation?

The task can be daunting, but Russell Brunson has worked hard for us!

He’s collected 114 of the highest-performing funnels out there and put them into a “swipe file” so that it’s easier than ever to get started. – Just $7 only.

Inside the Lead Funnels pdf, you’ll learn:

• The fundamental of lead generation funnel
• How to create lead magnets that attract your dream customers (it’s doesn’t hard as you think)
• 9 fastest ways to make your info product without ever writing a book
• 2 easy ways to build your email list for free and how to build a relationship with your audience
• Best funnel and landing page design examples with detailed explanations. So you can understand why it works.

In general, Lead Funnel Swipe File is the perfect way to get your funnel rolling!

Whether you’re just starting out or a pro looking for ideas, it’s sure to provide some helpful tips and inspiration.

Which Is The Best Sales Funnel Book For You?

Dotcom Secrets by far is the best sales funnel book your you!

If you’re undecided, just pick the Dotcom Secrets book. It’s a “must-read” book for anyone who wants to learn the sales funnel from A to Z.

These are the SAME funnel-building principles and strategies he used to take ClickFunnels from zero to a nearly $1 Billion valuation in just 5 years.

WANT A BETTER OPTION?

Get Russell’s Secrets Trilogy Boxset includes Dotcom Secrets, Expert Secrets, and Traffic Secrets.

Everything written in these books is EVERGREEN. Mastering skills from all three is vital for the long-term growth of your business.

Lastly, pick any other book from the list above if you like the information covered inside. For example, Magnetic Marketing gives you the foundation all the other books are built upon and covers it at a higher level.

Conclusion

Well, now our time has come to an end. You got our list of best sales funnel books.

Sure, you can learn about the sales funnel for free from YouTube or elsewhere.

It may save you some money.

But be aware that without getting the right advice (and maybe even a few mistakes you must learn from), you might work 100x harder.

For a few bucks, you can get proven strategies and tactics from experts who’ve already made the mistakes for you. So you can save more time and work smoothly without struggle.

It’s up to you!