Copywriting Secrets Review: Is It Worth It or OverHype?
Welcome to my Copywriting Secrets review
I’ve been starting my first online business since 2017 and learn from legendary copywriters such as David Ogilvy, Claude Hopkins, Gary Halbert, and Dan Kennedy.
To be honest, I was still struggling with writing.
One day, my friend told me about the Copywriting Secrets book. At first, I was skeptical because many negative reviews said it was just a sales pitch.
But I was WRONG!!!
After spending over 10 hours, and read two times this week. I’d argue it to be one of the best books I’ve read, ever.
Copywriting Secrets aimed at beginners. Jim makes hard topics easy to understand. He knows what he’s talking about and explains things in a way that makes sense.
In this review, I’ll cover:
- What is a Copywriting Secrets book?
- Who is Copywriting Secrets for?
- Is the book easy to understand for beginners?
- Are there practical examples or case studies in the book?
- The reason why this is NOT a sales pitch
- Is Copywriting Secrets worth it?
- The good, bad, and ugly
Ready? I’m not, but whatever. This is my job…
Copywriting Secrets Book: Pros and Cons
Copywriting Secrets book Pros:
- Beginner-Friendly: Essential foundational principles you need from what copywriting is, what makes people buy from you, turn features into benefits, headlines, and sales copy formula to recommend another book you must read to upgrade your level.
- Real-life examples: Each concept you learn in the book has many examples in different scenarios, so you can easily understand and follow.
- Jargon-Free: I loved how Jim clearly and simply explained complicated terms. To define “customer avatar” or “ ideal customer,” he uses F.R.E.D as an acronym for Fear, Results, Expectations, and Desires. It helps me easily remember.
- Actionable Tips: Craft compelling headlines, write bullet points that sell, make people more thirsty, write your first draft faster, or create your swipe file. Copywriting Secrets packed with winning-tested by Jim. You can confidently COPY it and get fast results.
- Eases Revision: The author concisely overviews each chapter’s information, key points, and main ideas. So you can easily recap, take notes, and review important details without reading the whole chapter again.
- Insane Value for Money: Writing a high-performance sales copy couldn’t be easier for just $7.95 in the US or $14.95 internationally. It’s the same price as 2-3 cups of coffee or a meal at a fast-food restaurant, but it makes you smarter than dumber.
- Risk-free: Simply try Jim Edward’s ready-to-use formulas in your business in the next 30 days. If you don’t like the book, he will refund your shipping costs while you keep the book anyway. No questions asked. #You-Risk-Nothing.
Copywriting Secrets book Cons:
- Some misleading advice: Jim Edwards tells me to avoid these words: “I, Me, My, We, Ours” and rephrase it with “You, Your and Yours” instead. From my experience, it might not be effective in all marketing contexts. In Direct Response marketing, building a personal connection with the client is crucial. The author of the message often matters more than the words used.
- The book may be overly repetitive: Few people think this book repeats the same ideas too much. They feel it could be shorter, about 100 pages, instead of being around 300 pages long. So, experienced copywriters may get bored.
Quick Verdict: Is Copywriting Secrets book worth It?
If you’re in the same boat as me, paddling through the copywriting waters with average skills and a tight budget that screams “NO” to hiring a pro, then the Copywriting Secrets book is your lifeline.
Imagine you get all the essential mindset from copywriting experts like Garry Harbert or David Ogilvy, but Jim Edwards makes it easier to understand and enjoyable for beginners.
Say goodbye to boring theory. The Copywriting Secrets book gives you proven-tested formulas to help you craft persuasive and engaging sales messages for any platform you want.
Want to grab attention? No more headaches, the book has over 10 headline templates (and examples) you can use immediately.
If you can fill the blank, you can use it – #quick-and-easy
There are some impractical tips, and Jim repeats his ideas again and again within the same chapter, which makes it annoying to read. He also tries to sell you the Funnel Scripts software at the end of this book.
Don’t expect to become a pro copywriter after 31 chapters of the Copywriting Secrets book.
But when you combine actionable tips, high-performance copy formulas, and over 15 years of Jim’s career advice, the Copywriting Secrets book is a no-brainer. Plus, there’s a 30-day money-back guarantee – no questions asked!
Why not? You’ve got nothing to lose.
Who is the Copywriting Secrets book for?
I’ll keep it 100% with you.
The Copy Writing Secrets book is for anyone who wants to learn how to structure sales messages and create a conversation. It’s designed to teach you how to engage your audience in a conversation that naturally leads them to take action.
I don’t want to oversell it because it definitely has fluffs. Like repeatedly the same thing many times, self-promotion, and it’s likely a sales book rather than copywriting.
I recommend Copywriting Secrets book to:
- Beginners who are working on their first online business.
- People who have tried to write and failed: This book will give you an easy way to put the right words on paper and get more sales.
- Sales and marketing teams want to learn copywriting as an additional skill to help them write ads, headlines, and landing pages better.
- Content agencies looking to train their team will find this book incredibly helpful. It simplifies copywriting basics and offers easy-to-follow tips for beginners. Think of the time and money you’ll save – this book speeds up training and boosts the skill and efficiency of your team.
- Small business owners or solo entrepreneurs on a tight budget who don’t care to be a copywriting expert – Just want to write decent sales copy. Not only does it cut your overhead costs by reducing the need for professional copywriters, but it also helps you avoid costly mistakes.
I NOT recommend Copywriting Secrets book to:
- Professional copywriters are looking to enhance their skills to a new height. This book might really basic for you.
- People who prefer straight-to-the-point information: This book is too lengthy and unengaging, as it extensively uses storytelling.
- Non-US readers who are hesitant about the $14.95 shipping fee.
What Is Copywriting Secrets Book?
Structure and strategy to write a sales message that gets people to spend money is what the Copywriting Secrets book is all about.
LOOK, you could find +1000 alternative books out there.
Copywriting Secrets stands out because it is more about a sales book than a copywriting book when you learn sales techniques.
Inside the book, you’ll discover:
- Communicate with your prospects and convince them to take the specific action you want.
- Key Principles of Effective Copywriting: Learn the foundational elements that make copywriting work.
- Step-by-Step Writing Guides: Follow easy-to-understand instructions to craft your sales message.
Copywriting Secrets is NOT designed to help a beginner become a writing expert. Instead, you’ll find essential principles and tips you can use to create your copy (or at least edit it) as well as possible.
Writing is HARD to learn. No double about it! But no worry.
Nobody is born a million-dollar copywriter and knows the exact word to use. The good news is that sales copy follows patterns you can learn. Following proven patterns allows you to create copy that SELLS quickly.
And this is the fastest type of writing you can learn.
Who Is Jim Edwards?
Jim Edwards, the author of The Copywriting Secrets, is a name that commands respect in the world of copywriting. As the founder of Guaranteed Response Marketing, LLC, a direct response marketing firm, he has worn many hats, including that of:
- an internet expert
- a marketing entrepreneur
- a newspaper columnist
- an author
- a motivational speaker
- an elite mentor and coach
His journey wasn’t always smooth. There were times when his business failed, he lost all he had acquired, and he even declared bankruptcy.
Yet, he worked his way up using his sharp mastery of the internet, a simple marketing strategy, and hard, honest work.
Jim is a prolific creator and writer, constantly developing several books and new products at any given time. He has written and published dozens of ebooks, several print books, and hundreds of articles.
He aims to help self-motivated, hard-working individuals liberate themselves from the corporate establishment to build their own businesses and attain personal freedom. His insightful techniques are incorporated into the “Copywriting Secrets” book, establishing it as a requisite for those serious about copywriting.
What’s Inside The Copywriting Secrets book? How To Write Copy That Sells
Copywriting Secrets offers 31 secrets to help you unlock the potential of your copywriting skills. By taking the time to read copywriting secrets, you’ll learn about:
- Getting into the right mindset
- Sales formula/letter
- Make ‘Em thirsty
- Sell without selling
- Copy polishing
Subsequent subsections will explore the potency of words and formulas and discuss the five categories of copywriting secrets illustrated in the book.
1. Copywriting Mindset
The first step in the journey to becoming a successful copywriter is developing the right mindset.
Jim Edwards shows how to cultivate the copywriting mindset, guiding you through the hallmarks of high-performing copywriting. Understanding the message being conveyed to the target audience and viewing copywriting as an art of effective communication is key to this approach.
Persuasion is a key element in copywriting as it aids in delivering the intended message to the target audience effectively. Understanding the psychology of persuasion and its application in effective copywriting is necessary.
Effective communication is paramount in copywriting, as it enables the successful transmission of the intended message to the desired audience. One can create a more efficient and persuasive copy by grasping these concepts.
2. Headline/Bullet Points/Sales Letter Formula
Creating an engaging headline, potent bullet points, and an enticing sales letter constitutes the heart of any successful copywriting effort. The Copywriting Secrets book provides a crash course on all these aspects.
Jim Edwards teaches you how to approach every piece of content from a copywriter’s perspective, focusing on persuasion.
The book provides valuable templates and formulas for ads, emails, and written sales letters.
These proven techniques will help you craft an engaging narrative to captivate readers and increase their interest in the product or service. By applying these narratives, you can instill a sense of urgency in the reader, prompting them to act and read sales letters more effectively.
3. Make ‘Em More Thirsty
Jim Edwards proposes that to successfully sell a product, one should stimulate a sense of ‘desire’ in the audience. This section of the book presents four basic stories that can be used to make your audience more interested and eager to buy.
The secret lies in structuring your content well, offering much value without compromising the final purchase.
Storytelling can be a powerful way to engage people’s emotions. Great copy can then direct them to purchase a product such as a beverage.
Jim Edwards mentions four types of stories you can use to make people “thirsty.” I love his Three M’s of Content structure, including:
- 1st M = Myth
- 2nd M = Misconception
- 3rd M = Mistakes
This story structure helps you easily give valuable content that doesn’t completely solve a problem. By following you can create the need for what you’re selling and increase urgency to buy.
4. Selling Without Selling
While the ultimate goal is selling, avoiding making the sales copy sound overly promotional is important. The secret lies in embedding “stealth closes” into your sales copy. This method of subtly encouraging a customer to complete a purchase without appearing overly pushy is a key strategy outlined in the book.
Providing value to your customers and adding a casual “By the way…” to close sales without pressure is a technique suggested by Jim Edwards.
This approach lowers the guard of potential customers, making them more receptive to your sales messages. It’s a gentle nudge towards conversion rather than a forceful push.
5. Polish Your Sales Copy
The final component of the book emphasizes the importance of refining and polishing your sales copy, as copywriting is often considered the most valuable skill. Copywriting offers continuous learning opportunities, and the most intensive learning often comes from feedback on your first drafts.
In copywriting, the learning process is ongoing, and embracing the role of a perpetual student in this field promises a continuous learning experience. The book guides on:
- How to focus on a single focal point
- Understanding your target audience
- Tailoring language to suit their needs
- Using engaging language
- Ensuring credibility
- Avoiding complexity
How To Get Copywriting Secrets Audio Book?
You can get the Copywriting Secrets audiobook by Jim Edwards through the following steps:
- Visiting the Copywriting Secrets sales page to claim a free plus shipping offer
- Entering your details, including name and address.
- Completing the purchase of the physical book, after which the audiobook version will be made available to you for $27
Note this: The Copywriting Secrets audiobook offer was unavailable in ANY place when I wrote this review. You can only get it through the method described above. Be careful with “free offers” or exclusive deals, and always verify the availability and legitimacy of such promotions before proceeding. Additionally, when searching for alternatives, be cautious about potential viruses or malware from unverified resources.
Copywriting Secrets book Upsell
The best-kept secret behind the book reveals. Get all the facts about Copywriting Secrets book upsell.
Remember that buying upsells isn’t necessary because the book is already great. However, if you’re looking to boost your skills or speed up your copywriting, Jim Edwards’ additional offer after you get the book is definitely worth considering!
1. Sales Story Secrets
Are you interested in selling with stories?
Sales Story Secrets is a fast way to learn how to sell your ideas, products, or services with the perfect story. (Even if you’re not a good storyteller and have never done it before).
The offer is priced at $97, and here is exactly what you’ll get with $97:
- Sales Story Secrets Masterclass: It’s likely a storytelling crash course. With 2 hours of comprehensive training, you’ll confidently build and tell stories that captivate your audience and motivate them to take action…No matter what you sell or who you sell it to!
- Story Idea Brainstorming: Struggling to come up with your first story? Don’t worry! Jim provides you with over 50 creative idea prompts. Just choose one and start writing – it’s that simple and effective!
- 7 Story Blueprints: High-performing story formulas that help you easily write interesting stories that grab people’s attention, motivate, and convert people like a pro.
- “Million Dollar” Story Examples: Don’t you think you need winning examples? Never guess about what types of stories work, now you can see them in black and white and even MODEL them for all your sales copy.
- The Hero’s Journey Training and Wizard: The most popular and effective story pattern. You can use it for anything, including webinars, FB lives, articles, podcasts, and more!
- The Origin Story Wizard: Imagine an easy-push button to help you create a story behind your product or service in less than 5 minutes. You can eliminate buyers’ objections and concerns before they arise.
In short, this is a small investment that will deliver tremendous benefits. Try it 30 days and see how much it gives you in return. Remember the cost of your Sales Story Secrets offer is totally refundable.
2. Funnel Scripts software
Finally, if you are like me, who loves the tool and shortcut, consider the Funnel Scripts. Creating compelling copy for your own products is never easier no matter what you sell.
It looks expensive at a $797 price tag, but it’s really not. For lifetime access, you can generate::
- The first draft of any sales copy and content faster and more efficiently than you could on your own.
- Unique and original content based on your unique customer avatar (customer persona) “HOT buttons,” giving you an edge over your competitors.
- Higher quality content that is better targeted to your audience because it’s personalized.
I’ve to try Chat GPT and other AI software. It looks cheaper and fun. They’re a world-changing tool… no doubt!
But figuring out prompts to get the results I want is hard. It feels like a shift from learning traditional copywriting to acquiring a new skill set in prompt engineering.
So, when it comes to less frustration, ease of use, and fast results, Funnel Scripts is simply no comparison.
Conclusion
Copywriting Secrets book by Jim Edwards is definitely worth the money. It’s one of the best books I’ve read to improve my writing skills.
300 pages of useful strategies, ready-to-use templates, and real-life examples designed to help newbies and skilled people get results fast. All in one for FREE; you just pay $7.95 for the shipping fee. That’s a steal, in my opinion.
YES, there’s a lot of fair criticism about the book, though. Some advice is misleading or impractical, and repeating one idea many times makes me bored.
But overall, you can’t argue with the price. The book has a lot of great information for beginners, including actionable tips and specific sales formulas you can follow. Jim’s straightforward language and clear explanations make it easy to grasp (even non-native English readers can easily understand.)
If it were $25, then I’d say it might not be worth it for everyone. But $7.95 for getting over 15 years of professional copywriting advice, and a 30-day money-back guarantee is included. It is 100% worth it, in my opinion.
👉 Read More
- Top 12 Books For Sales Funnel: Learn strategies from leading experts and implement powerful sales funnel techniques in your business.
- Dotcom Secrets Book Review: Learn sales funnel fundamentals and explore strategies to skyrocket your online business.
- Expert Secrets Book Review: Explore the secrets behind building a loyal customer base. Gain insights into creating a powerful brand message.
- Traffic Secrets Book Review: Master the art of driving traffic to your website and sales funnels, even with a tight budget.