Traffic Secrets Review: Everything You Should Know

EVERGREEN…Is it a Joke?

LOOK. 

Google search is changing on average 12 times per day. As a blogger, I’m constantly battling the challenges of changing search algorithms. Not to mention that ads cost more expensive every day.

In the online marketing industry, the term “evergreen” is often thrown around casually, making many skeptical.

In this Traffic Secrets book review for 2023, I cover everything you need to know with GENUINE info. Most reviewers out there haven’t even read the book and just rehash the sales page.

And don’t even get me started on those who can’t tell the difference between the Traffic Secrets book and the course!

Traffic Secrets has been a game-changer for me and thousands of small business owners, helping us drive more traffic to our websites and funnels!

But hey, maybe it’ll work for you too.

Why not dive into this guide and see for yourself? The online world is a wild jungle; this review is your trusty MACHETE to cut through the chaos!

(Too much? Nah, just go with it!)

What Is Traffic Secrets Book?

Book’s Name:	Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Author:	Russell Brunson
Number Of Pages:	353
Originally published:	March 26, 2020
Price:	$0 + $9.95 For Shipping In The US (19.95 For Int)
Official Website:	TrafficSecrets.com

Traffic Secrets book is the final book in Russell’s Secrets Trilogy. As the name suggests, it aims to help you get a consistent stream of people coming into your business. The book covers 20 secrets and has three sections:

1. Your Dream Customer
2. Fill Your Funnel
3. Growth Hacking

With Traffic Secrets, you’ll get the blueprint for a master plan that blends all these essential elements into one unbeatable traffic-generating powerhouse. With a whopping 2000+ reviews and a 4.7/5 rating on Amazon, this book is nothing short of incredible.

Listen up, my friend! 

Too many entrepreneurs think they can only hook customers with techniques like:

• Ice-cold calling
• Spamming
• Or paying Google and Facebook.

But the real issue is relying solely on one lead generation source. It’s like putting all your eggs in one basket – when that basket breaks, you’re left high and dry.

I’m a full-time blogger, I spend a lot of time learning SEO tactics each day just to stay up to speed. With the constant algorithm updates by Google (think Panda, Penguin, and Product Review), my website’s organic traffic can drop overnight. 

It’s an endless loop of staying ahead and then inevitably becoming out of date again.

In the Traffic Secrets book, Russell refers to it as a “Google Slap.” It applies to all platforms. Whenever you find a tactic to get free traffic, more and more people start using it, and with just one update, your reach becomes limited.

If you run ads sooner or later, the costs become too high to be profitable. That’s why I always recommend the Traffic Secrets book to all my friends. This book is a game-changer, you’ll learn how to be the traffic master and crush your competition.

Say goodbye to boring methods and hello to a fresh approach.

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About Traffic Secrets’ Author – Russell Brunson

Russell Brunson, the author of Traffic Secrets, is a well-known digital marketing expert and entrepreneur. He is also the co-founder of the popular sales funnel software, ClickFunnels. With his expertise in the field, Russell has created a series of books and courses designed to help businesses grow and thrive in the competitive online market.

• Dotcom Secrets
• Expert Secrets
• Traffic Secrets

Read Dotcom Secrets book review and Expert Secrets book review here

In “Traffic Secrets,” Brunson shares his expertise in traffic generation, detailing strategies and techniques growth-hacking marketers use to scale their businesses. 

He draws on his experience in growing ClickFunnels, worth over $360 million company, providing a good introduction to the different strategies, techniques, and tools marketers use.

Russell Brunson stands out from the crowd because of his unique ability to adapt to changes in the digital marketing landscape. He’s survived and even thrived during dozens of “Google Slaps,” algorithm changes, and the rise and fall of social media networks.

One of the reasons for his success is that he learned from some of the old-school Direct Responsive Marketing greats like Dan S Kenedy, Gary Halbert, Chet Holmes, David Ogilvy, and Bill Glazer. By studying their methods and techniques, he deeply understood what makes marketing campaigns successful.

Another reason for his success is that he understands

• How to use funnels 
• And master the strategy behind getting traffic (not just relying on tactics.) 

The strategies he teaches you inside the Traffic Secrets book work on all advertising platforms in the past, present, and future.

How is the Traffic Secrets Book Different From the Traffic Secrets Course?

The Traffic Secrets book and Traffic Secrets course are the Batman and Superman of the Clickfunnels universe. They both bring something unique to the table and offer valuable strategies, tactics, and lessons. 

But here’s the thing: Russell Brunson wrote the Traffic Secrets book, while John Reese created the Traffic Secrets course. 

Sadly, some reviewers just don’t get it and mix things up.

Each product gives you one-of-a-kind insights into turbocharging your traffic. And they deliver these insights like a ninja.

What Makes It Different Than Other Traffic Books?

If you’re reading this, I guess you’re probably fed up with scouring through traffic books that pledge to explode your website traffic yet leave you feeling defeated, confused, and trapped in a wave of antiquated knowledge. 

Believe me, it’s a never-ending cycle that leaves you feeling like, “What’s the point?” Here’s the thing, though – platforms like Google, Facebook, Youtube, and Tiktok update their algorithms every day. 

Most books I’ve read talking about the latest tactics or trends become irrelevant or outdated within months.

Crazy, right?

That’s why Traffic Secrets is different. I can confidently say that Brunson’s approach is different. He doesn’t just give you a list of “hot trend” tactics, he dives deep into the strategies that don’t change, including:

• Identifying your dream customers
• Find out where they are congregating online
• Learning how to “work” your way in
• Understanding how to “buy” your way in
• Creating your own publish platform

That way, you could get the right and massive amounts of traffic into your business while making more leads and sales.

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Who Should Read Traffic Secrets Book?

Traffic Secrets book is designed for complete beginners, lower-intermediate, and intermediate marketers who find it challenging to drive traffic to their business.

After reading the book, you won’t be limited to one platform. Instead, you’ll master the core concepts behind a successful business, which will help you attract traffic, customers, and sales without any hassle.

For example, the framework and pattern in section 2 of the book will provide you with the necessary knowledge base to drive traffic from Instagram, Facebook, Google, and Youtube. 

But what’s even better?

With this foundation, you’ll be able to expand your reach and conquer any platform in the future.

Imagine the possibilities!

Whether you’re a blogger, small business owner, or content creator, the ability to adapt to new platforms is crucial in the ever-changing digital landscape.

Additionally, it can also be a great read for:

• Digital marketers looking to improve their traffic generation techniques
• Marketing agencies seeking to serve their clients better
• Freelancers who want to increase their credibility and value in the digital marketing space

Moreover, if you are just starting with online marketing or considering adopting it as a career, Traffic Secrets could be a great stepping stone to building a strong foundation for your future plans.

The book is 353 pages long and covers many topics, making it a comprehensive resource.

Finally, if you love challenges, Russell Brunson offers the Traffic Secrets 30 Days Challenge for free, which is designed to help you put the book’s teachings into action within a month.

This can be ideal for those who prefer a structured approach to learning while enjoying the thrill of a challenge.

Traffic Secrets Book Isn’t For?

The book might be overwhelming if you’re unfamiliar with online marketing or sales funnels. It assumes some basic knowledge about those topics, so complete beginners might struggle to understand all the concepts. 

Instead, you may want to start with something more basic, like Russell Brunson’s other book, DotCom Secrets.

You can check out my Dotcom Secrets review article to learn more about it.

Traffic Secrets isn’t going to solve all your problems overnight. Despite what some might suggest, there’s no magic formula for skyrocketing your online presence. 

This book is about proven strategies requiring time, effort, and dedication to produce tangible results. Traffic generation is more of a long-term game, so you’ll need a healthy dose of patience and perseverance.

If your niche or industry is highly specialized or unique, some of the general principles in Traffic Secrets may not directly apply to your specific situation. But hey, you can still find inspiration and valuable lessons to fit your goals.

Traffic Secrets Review: Let Me Walk You Through Each Chapter

I was SHOCKED the first time I picked up the book. I expected many images, screenshots, and pictures of different platforms. You know, the usual suspects like Google, SEO, Facebook, A/B testing, or Ad Manager dashboard. 

But to my surprise, there wasn’t a single one in sight! 

However, as I dove deeper into the Traffic Secrets book, I realized it was packed with many amazing strategies for getting traffic.

Now, let me walk you go deep inside.

Section One: Your Dream Customer

Here’s the story of legendary copywriter Gary Halbert. 

He once asked a room of aspiring copywriters what they thought was the key to success in opening a hamburger stand on the beach. Answers like “secret sauce” and “great location” were thrown around, but Halbert had a surprising answer: A STARVING CROWD. 

What does this have to do with marketing? 

If you want to increase your traffic, you need to identify your dream customers and where to find them – those who are hungry for what you have to offer.

In this section, you’ll discover how to identify your dream customer, who will most likely benefit from your products or services. Understanding your dream customer is essential, as it helps you tailor your marketing efforts and content specific to them.

This section provides insights into:

• Who is your Dream Customer
• Where are they hiding? The Dream 100
• Hook, Story, Offer and The Attractive Character
• Work your way in and Buy your way in

These concepts form the foundation of marketing, and while some of them might not be new, I really love Russell’s “Dream 100” idea. 

It’s brilliant, effective, and can take different forms depending on your niche – shoutouts, interviews, guest posts, and more! 

As someone who has tried this technique, it works wonders.

Dream 100 is all about finding the top 100 influencers in your niche and collaborating with them to reach your ideal audience. It’s super smart because you’re tapping into their established audience, saving time, and creating win-win situations.

Once you get traffic, it is time to convert them to traffic that you own by using the follow-up funnel. This is the best traffic type you must have.

After reading section one, here’s the overall Russell Brunson traffic plan:

• Identify who is your target audience and where they’re hiding
• Find Dream 100 in your niches
• “Work” your way in or “Buy” your way in
• Use a sales funnel to get people into your list
• Build a relationship and convert them into customers.

Section Two: Fill Your Funnel

In section two, you’ll learn deep more about tactics. Russell Brunson teaches you how to fill your funnel with your dream customers on the four popular platforms:

• Instagram
• Facebook
• Google
• And Youtube

But the best part is you can use the same strategy on any social network you want, whether it’s LinkedIn, Pinterest, Tiktok, Twitter, you name it!

Master the frameworks to help you quickly get UNLIMITED TRAFFIC into your funnels, no matter how many algorithm changes. Also, you’ll learn step-by-step how to create publish plans to show up in front of your dream customers consistently.

I learned so much about mastering this framework to attract my dream customers quickly – and you can, too – No matter how many algorithm changes happen.

Section Three: Growth Hacking

How would you feel if Russell Brunson shared the exact “Grow-Hacking” strategy that helped Clickfunnels rapid growth – From ZERO to $100 in just 5 years and ranked #76 on Inc 5000 (2018)?

It isn’t any techniques many people share online.

Russell shares with you the most powerful and unique WHITE-HAT Growth-Hacking techniques he still uses to this day in the last section. These techniques will give you an upper hand against anyone who’s competing with you.

He covers some things like:

• The Funnel Hub
• Other People’s Distribution Channels
• Your Affiliate Army
• Cold Traffic
• Other Growth Hacks

You may have heard about these techniques somewhere else on the internet. But let me tell you, Russell’s plan is completely different. I don’t want to spoil anything here, so I suggest getting the book and exploring it yourself.

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Traffic Secrets Pricing: How Much Does This Book Cost?

Well, if you nab it from the official website, it’s totally free! 

That’s right, FREE – all you have to cover is the shipping fee of $9.95 in the US or $19.95 Internationally. This deal is unbeatable compared to other book retailers such as Amazon.

Traffic Secrets Audiobook

Are you someone who loves listening to audiobooks? If so, you’re lucky because Traffic Secrets Audiobook is also available! 

And the best part?

You won’t have to wait for the hardcover copy to come in the mail. Purchase it from the official website, you’ll receive 4 exclusive bonuses with the direct purchase that could really boost your traffic game, including:

• Funnel Catcher Report: All the things you do BEFORE they get into your funnel. 
• The 7-Day Launch Funnel by Brendan Burchard
• The Invisible Traffic Funnels: That brings 80% of the buyers (and only costs 20% of the price!)
• The Perfect Webinar Hack: The fastest way to make ads that convert.

It is $37, which is a bit more expensive than buying it from Amazon. However, Amazon is still a fantastic choice if you’re not interested in those bonuses. Ultimately, it’s up to you and what you value most. 

What About the Traffic Secrets PDF?

Although the PDF version of the book is not available on the official Traffic Secrets website, you can still get your hands on the Kindle version from Amazon or other reputable booksellers like BAM (Books-A-Million) and NOOK (Barnes & Noble).

IMPORTANT NOTE: You might find free download links while searching for Traffic Secrets PDF. Be cautious when downloading from unofficial sources, as these files may contain viruses or malware that could harm your device. Always purchase from reputable platforms to ensure a safe and secure experience.

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Traffic Secrets Bonuses

When you grab your copy, you’ll also receive a bunch of amazing bonuses worth a total of $509.95, including:

1. Traffic Secrets Foundation
2. The Ultimate Unfair Advantage
3. How To Make Video Go Viral
4. The Ultimate Traffic Hack
5. The 30-Day Traffic Secrets Challenge

Bonus #1: Traffic Secrets Foundation

It’s a video of Russell Brunson’s presentation at Funnel Hacking Live in 2020, and guys, it’s a real eye-opener. He talks about the core concepts of traffic generation, and guess what? 

It’s not about trying to CREATE TRAFFIC – it’s already there!

I was honestly blown away when he said that. It just clicked! Traffic is already out there; we just need to find those existing streams and step right in front of them. 

And BAM, the traffic will come to you!

After one hour, you’ll have all the foundation knowledge needed to generate traffic to your website and funnels in no time.

Russell covers concepts like:

• Dream 100
• JK5 Method
• Create your publishing strategy
• “Work” your way in
• “Buy” your way in

While some of these concepts are covered in the Traffic Secrets book, the video delves into the learning experience. And, can we pause for a sec to appreciate his contagious energy? I swear, he’s so motivating you’ll want to jump out of your seat and take action!

Grab the book and see for yourself!

Bonus #2: The Ultimate Unfair Advantage

Dean Graziosi, a New York Times bestselling author, speaker, and marketing expert, presents the Ultimate Unfair Advantage in this video that shows how to scale traffic using simple videos, using an amazing formula for video structure: 

• Hook
• Story
• Bridge
• Close. 

This approach will keep your viewers engaged and drive them to take timely action, leading to outstanding marketing results.

FAST FACT: Dean used this approach to sell 500,000 copies of Million Success Habit just on social media.

Don’t worry if you feel uncomfortable on camera. Dean offers practical tips that make you confident and effective in your video marketing efforts. Authenticity is key, and you can connect on a deeper level with your audience by being yourself on camera.

Experience the benefits of following Graziosi’s expert advice to take your video marketing to new heights.

Bonus #3: How To Make A Video Go Viral

I’m excited to let you know that in this exclusive presentation, Prince EA shares insider secrets behind creating videos that will skyrocket your brand and influence and make your content go viral overnight. 

This video is a complete game-changer and something you absolutely don’t want to miss. With over 3 billion views on his videos, Prince EA is the ultimate influencer to provide you with the most effective strategies to capture your audience’s attention and make your brand known. 

Get ready to learn how to brainstorm winning ideas, create a killer title, choose proper music, and follow rules to design eye-catching thumbnails. 

You’ll be amazed at the value Prince EA offers and how this knowledge can benefit your success in the digital landscape.

Bonus #4: The Ultimate Traffic Hack

You DON’T want to miss Peng Joon’s presentation!

He promises to help you get Unlimited Traffic in just three days.

You’ll learn how to dominate conversations with automated content strategy and gain insights from his 2MM Facebook followers and 100MM views. Plus, gain hands-on knowledge on getting the best ROI.

Bonus #5: The 30-Day Traffic Secrets Challenge

This baby is a workbook that provides daily assignments to help you become a traffic generation master. And let me tell you, it’s not for the faint of heart. But with the right attitude and a little elbow grease, you’ll generate website traffic and convert it into sales like a pro in no time!

The 30-Day Traffic Secrets Challenge is a roadmap to your traffic goals. It guides you step-by-step through the four key strategies presented in the Traffic Secrets book.

• How to find your dream customers
• Partner with your Dream 100
• Refine your Hooks, Stories, Offers
• Conver all your traffic into traffic that you own

And the best part? You get to reinforce the concepts learned in the book by taking action toward achieving your traffic goals. It’s like a personal traffic coach but without the high price tag.

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Traffic Secrets Book Is Free – So What The Catch?

Yeah, I understand what you’re thinking right now!

The Traffic Secrets book offers insights and expert guidance on how to drive traffic to your website or sales funnel effectively.

While the book is free, some additional upsells are presented after you claim your copy. It includes:

• Traffic Secrets audiobook ($37)
• Traffic Secrets live event ($97)
• Funnel University ($147)
• Funnel Accelerator Action Pack ($297): Including Traffic Secrets, Dotcom Secrets (updated version), Experts Secrets (updated version) and Unlock the Secrets + Funnellogy training + One Funnel Away Challenge (OFA) digital version.
• Ultimate Video Marketing Toolkit ($197)

However, purchasing these upsells is entirely up to you, and they are not required to benefit from the free book. 

I don’t know why many marketers blame upsells in the Traffic Secrets book. Seriously, folks, who don’t use upsells in business these days? Even your dentist is in on the game – offering you gratis teeth cleaning, so you’ll end up shelling out for some braces. C’mon, everybody’s doing it! It’s not like Russell Brunson is some kind of shady salesman or something.

Anyway, if you want to get more detail about it, CLICK HERE

What I Love About Traffic Secrets

I absolutely love the Traffic Secrets book. Not in a weird, creepy way, mind you. But seriously, this book is pure gold and has become my go-to for all traffic-related.

Here are my 4 favorite things:

1. It’s FREE & Contains Massive Bonuses

I actually consider this a free book because $9.95 is equivalent to a meal at Burger King or McDonald’s (how I measure the value of money).

With that price, you get Russell Brunson’s exact strategies to get his SaaS company from ZERO to make over $500 million in just a few short years.

And here’s the kicker – you won’t even need to fork out thousands to join his exclusive Inner Circles or Mastermind Groups to get access to this goldmine of knowledge.

It’s a no-brainer, really!

2. Hands-on assignments

Traffic Secrets is unlike any other book out there – it wants you actually to DO something. Each chapter is packed with practical strategies that WORK and comes with an assignment to help you implement that knowledge. 

That means you’ll actually see results in your business, not just some half-baked ideas that sound good in theory. Plus, you can return to this well of wisdom whenever needed.

3. Easy to Understand and Enjoyable

Russell Brunson has a talent for breaking down complex concepts into easy-to-understand language. His writing style is engaging and enjoyable, making the book enjoyable. 

This approach ensures that readers, regardless of their experience level, can grasp the strategies presented in the book and apply them to their own marketing efforts.

4. EVERGREEN

A key strength of Traffic Secrets is the evergreen content. The strategies and techniques discussed in the book are not tied to fleeting trends or short-lived tactics. Instead, they are based on fundamental principles of digital marketing that will remain relevant and effective for years to come. 

So, if you invest your time in learning from Traffic Secrets, you’ll be cashing in on those efforts in the long run.

These Are The Things I Don’t Like

I’m not a big fan of the story.

Don’t get me wrong, I know stories can be super helpful when it comes to wrapping your head around complicated concepts. 

But this book?

It’s like the author threw in a story for every single freakin’ point. Needless to say, I found myself skipping over a lot because it put me to sleep faster than my grandma’s lullabies.

My Experience: How To Make The Most Of This Book?

You DON’T NEED to read the entire book from start to finish simultaneously. Here is my experience to help me gain the most value from the book and implement it in my business:

1. Download the 30-Day Traffic Secrets Challenge workbook, which you can get for free after purchasing it. This workbook provides a step-by-step guide to completing tasks daily, along with reading the first 5 chapters of the book.
2. Committing and trying to implement what you learn from the book into your business as fast as possible.
3. Get Traffic Secrets Scripts (Optional): This tool is a huge time-saving tool to help you create any of the scripts and messages Russell teaches in the book in less than 15 minutes.

For example, if you are stuck at identifying your dream customers – simply fill in the blanks, hit the button, and BAM.

You’ll have your perfect target audience in mere seconds.

Traffic Secrets Book FAQ

Final Thought: Is Russell Brunson’s Traffic Secrets Book Worth It?

Phew, are you still hanging in there with me? 4000 words later, I’m feeling pretty hungry right now!

Hope this Traffic Secrets review answered all the burning questions you had. More importantly, I hope it helps you attract your dream customers and serve them at the highest level.

But I want to reiterate this one crucial point: 

Traffic is not a numbers game, it’s a trust game. You may have used various tactics to get someone to click on an ad at the lowest price or optimize your website ranked high on SERP, but they always change. Ad costs go up, algorithms evolve, and so on. 

That’s why it’s essential to focus on the core strategies of old-school – Direct Response Marketing and this book delivers just that. 

THE TIME IS NOW

Traffic Secrets is one of the best sales funnel books out there.

Yes, it hasn’t been light reading, and yeah, it sucks as there is no image of the Facebook Ads editor or any specific platform screenshots. But it gives you a MASTER PLAN that works on ANY platform.

This book is 100% worth every penny.

And If you can’t figure it out, just ask for your money back within 30 days. Is it fair enough?